When you enter into a design project, it can be a scary process (especially if this is your first time). You are handing over the reigns to a team of people who you may have just met and trusting them to create your cherished vision.
At the start of the process, you may have a few questions like ‘How do you make sure you are on the same page?’ Or ‘How do you get the result that you want?’
Luckily, the answer is nice and simple. It is communication.
To get the best results from your design team, good communication is essential and that usually comes in the form of feedback.
Below are three things that you should consider when it comes to communicating with your designers:
Be sure about your audience and your goals
Your audience should be at the top of everyone’s minds for every decision or critique that is made throughout the project. If the end result is not what your target is after, then your product or service won’t sell, and it won’t matter how awesome the design is.
Be clear with the design team and communicate exactly who your desired audience is and the impact you want the end product to have.
Think about demographics like age, interests, salary grouping, and industry. Think about their habits and where they hang out online. All of this information is vital to creating a design that fits everything you need it to be.
If you don’t understand something or if you want to know more about why certain decisions have been made, stick your hand up and ask.
Letting questions build up and feeling frustrated because you don’t understand why certain things are happening is a fast-track to collapsed communication and you feeling like you are not getting the service you thought you were paying for.
Asking questions keeps everyone abreast of where the project is at and how it is moving forward. There is no question too small, and if you want to be truly a part of what is going on and see your vision brought to life, then you need to understand (at least a little) of what is happening.
Also, a good design team will want you to be a part of the process and will happily answer any question you throw their way.
Be honest and thorough with feedback
When it comes to critiquing the design project it can often be tough to be completely open and honest with your thoughts. However, if you are not and you provide unsubstantial feedback, not only will it not be helpful to the further development of the project it is likely that the end result will not be what you originally had in mind.
If you are honest and open, you will ensure that you and the team are all on the same page. You will open up a dialogue that will strengthen your working relationship and make sure that you are happy with the project outcome.
As I said before, good communication is essential. If your design team is unaware that you’re unhappy with what they are producing and if you don’t know the reasoning behind their decisions it will result in a difficult relationship with an outcome that neither side will be pleased with.
Your design team wants to make you happy and give you what you want – but to do that they need the space to feedback honestly to you as much as you need to communicate with them. And the only way for that to happen is for you to give structured honest feedback, ask questions and be sure of your end goals.
If you want to find out more about how designers work and what goes on behind the scenes of a project have a read of our blog, or put your hand up and ask us a question on Twitter – We’d love to help.