So you have this fantastic idea or a great product that you want to bring to life – and you want to hire a design team who can visually communicate it, but you don’t know where to start? How do you make sure you hire the right designers? Below are some things you should consider before you make that decision to hire.
1. Not Every Design Team is the Right Design Team
We grew up knowing that every person in this world is unique, so one of the things you need to remember is that no two designers are the same. Each one has their own style and method of working. Some designers are very minimalist and are more comfortable with lighter more subtle colors. And some are bold and loud and love the craziest visual styles. Some are flexible with their work, and some are rigid.
Protip: Look around for designers. Check portfolios so that you can assess if their style fits your aesthetic and reach out to ask questions. Doing this will ensure you hire a design team that will fulfill your needs.
2. Have a Budget and Know the Rates
“This will just take a few minutes to make, can you do this for free?”
No, designers will not do it for free! No one should do work for free. Know that there’s value to a designer’s work. Be prepared and have a budget.
Money talk is quite scary but don’t be shy about it. The internet will help come up with an idea about rates so you can set aside a budget. Also, know that designers price their work differently. Some might create a custom quote for you, others may have fixed project rates, while some might charge by the hour.
Protip: Talk about money with your designer early in the process. Be upfront about your budget. And if it doesn’t fit, negotiate with them (nicely, of course!).
3. Know Your Goals
Nothing is more frustrating than wasting time and money. To avoid this, you should always know your goals and how the design will achieve them.
You can discuss your expectations with the designer when you agree on the details of the project. By doing this upfront, you will save yourself a lot of time and cost because if for any reason your goals are not viable or if the design teams turn out not to be a good match for you – you will find this out at the very beginning.
It is vital that you do your research and ask the designer what their approach will be to your project. If they don’t have a clear methodology of how they are going to work and if they can’t deliver consistently and on a budget it doesn’t matter how amazing they are it is likely that your project will run over time and cost more than you planned.
Protip: Always ask how they work and if that makes the most sense for your business. If there is no method to the madness, the project will surely descend into madness – dragging you along into it!
4. Have an idea of what you want
The right designers get excited when people who reach out to them already have an idea of what they need and like. The design team’s goal is to turn the best of these ideas into reality through layout, image, type, and colors, so take some time to look for references that inspire you. Decide on the things that engage you the most, as well as the things you want to avoid so the designer you would like to hire can deliver the right things.
Protip: Visit sites like Dribbble, Pinterest, Behance, or Site Inspire for inspiration. Invision, Moodboard and Dropbox Paper (find out the difference between Google Docs and Paper here) all let you easily compile your references into a mood board. And remember, use these are an inspiration, not to blatantly copy someone else’s hard work!
5. Give Good & Well-Explained Feedback Consistently
Know that the design team you hired has the education and experience to get the job done. However, you should always feel welcome to make suggestions or point out things that you think might not work for your brand. It is vital that the lines of communication between both you and the design team are always open and honest.
When giving feedback to your designers make sure to:
- Communicate your decisions and why you want to do things a certain way – If they don’t know what you want, they won’t be able to make it happen.
- Give feedback early and often – If you don’t provide essential feedback early enough, you’re wasting both time and cash.
- Make sure that your designers have an understanding of your business end goal – If the design team don’t understand why you want it, you may not get the end result you were hoping for.
Protip: Understand that doing edits take time so take that into consideration when you hand out feedback. Also, keep track of that feedback so you are giving so you’re not running the designers around and wasting time and money!
Hiring a designer doesn’t have to be a complicated process. If you are upfront about your budget and clear on your expectations and needs, you will be in an excellent position to find one that can do amazing things with you for your business!
To chat with us more about what to look for in a designer or if you think we’d be a good fit for your design needs – drop us a line at firstname.lastname@example.org. We can help!