Branding

Frequently Asked
Questions 🤔

• What is the purpose of branding?

  The purpose of branding is to create a company voice in a way that is recognizeable by your target audience. It's what your users associate your product with and it's what makes them think of you. Your brand tells the story of your product - why it exist and how it can improve the life of your customers.

• How do you create a brand?

  That's a tough one. It usually takes years to create a good brand, but first you need to define how you want to be perceived by your users. Consider your product's user flow. After your customers have used your product or service, how would you like them to feel? Define this and create your brand around the promise of this feeling. Then, find a way to communicate it properly to others.

• What is a good logo design?

  There's no universal answer, but a good logo should definitely be easily recognizeable and ideally simple. It should convey your message to the target audience. Creating a logo usually consists of two parts - concept and execution. Defining your brand identity is the first step to creating the concept, and doing the execution requires an experienced designer (wink).

• What colors should my logo have?

  Colors shouldn't be the main focus of your logo. Ideally, your logo should be able to work both in black and white, as well as in color. Still, your logo's colors should follow the consistency of your overall brand identity. It's a good idea to use a of max. 3 colors, otherwise your logo will become confusing.

• What are brand guidelines?

  Your brand guidelines are the collection of rules on how to use your brand attributes in various contexts. The colors, shapes, fonts, tone of voice, acceptable color variations of your logo are all part of your company's brand guidelines.