Content marketing

Frequently Asked
Questions 🤔

• What is content marketing?

  Content marketing is the process of creating text (shortform and longform), images, audio or video with the purpose of spreading the word about your product or service. The goal is to provide value to your target audience, build trust by establishing your team as an authority in the field and, ultimately, attract more customers.

• How do you decide what content to create?

  That depends on your product/service, your target audience, and your goals. If you know that your audience is most receptive to video, then the way to go would be to create video content.

• Why is content marketing important?

  Content marketing is important because it provides answers to your target customers. By providing information, you can build trust with your audience, and thereby improve your conversions.

• How can content marketing improve my business?

  Producing high-quality content can increases the visibility of your brand - both through SEO and improved shareablity. It can develop long-term relationships with your audience by building trust. Content marketing can also help you build authority and credibility. Answering questions for your target customers means they can rely on you to provide them information for the problems they're facing.

• What are the different types of content marketing?

  Some of the most frequent types of content marketing arre blogging, video, podcasting, infographics, email, visual content, e-books, and lead magnets.