We're firm believers that behind every successful product lies
a thorough understanding of the business side of things.
First, we start by mapping out the product feature flows. We number and label each screen, state and flow for everyone involved to be organised and on the same page.
This forms a foundation for every design decision we make.
The sitemap is a live document that gets updated as we go along.
Next, we start researching and brainstorming ideas and start sketching.
We sort through and organise the best ideas for reviewing and start polishing ideas based off feedback.
The founders of Aplace wanted to create a new online guide for foodies, not based on customer reviews or critics, but on chef recommendations. We came up with a fluid and innovative design from scratch, putting emphasis on the users’ need to easily discover their favourite cuisine.
Cofounder & CEO
Founder & CEO